Finally.
Micro-targeting for macro revenue.
Upgrade your brick-and-mortar experience from traditional digital signage and analytics. With the use of discreet in-store sensors, IOB is the only platform to recognize and instantly tailor messaging and offers to shoppers, without storing personal identifiers.
Increase In-store Sales
Don't generalize,
recognize.
Don't generalize, recognize.
Gone are the days of identifying only broad demographics. The IOB platform is designed to sense and remember customer behavior rather than just gender or age, delivering smarter and more focused targeting.
The bottom line: The ability to leverage documented shopper history and preferences to prompt tailored offers dramatically improves conversions.
Improve overall retail performance from the individual level.
Smarter at Every Encounter
The advanced IOB platform refines the dataset associated with each customer at every visit— bringing the intelligence of online analytics to your brick-and-mortar locations.
Customized Marketing Based on Past Behavior
Once an individual is re-detected, tailored messaging and relevant offers are automatically delivered to them via digital displays.
The Experience Your Customers Expect
71% of consumers expect brands to show that they know them2—becoming repeat buyers at those that know their tastes, offer something just for them, and meet them where they are in the shopping journey.
Reaching Shoppers at the Last Moment of Influence
The in-store placement of digital displays is flexible, allowing you to deliver the most motivating message at key decision points in a customer's visit.
Non-specific Customer Recognition
IOB sensors detect shoppers and create individual datasets for each, cataloging and storing in-store behavior without attaching personal details.
Robust Data
Personalized
Content
Higher Conversions
78% of consumers are likely to make repeat
purchases at companies that use personalization.1 Benefit from the behind-the-scenes shopper analytics you know from e-commerce layered with the personal touch of real-life shopping.
Boosting Sales for QSR Chain with Data-Driven Menus
A leading QSR chain uses IOB's dynamic menu boards in 600 locations with rule-based promotions to drive sales, rapidly adapt to inventory challenges, and seamlessly integrate third-party delivery platforms.
Optimizing Digital Menus for Customer Flow and Revenue
IOB's platform supports Starbucks in optimizing digital menus with campaign-based control, enabling store-specific customization to enhance customer flow and revenue.
Behavioral Insights from Smart Shelf Sensors
IOB's optical shelf sensors analyze shopper behavior for Nestlé, revealing key male shopping insights that helped the marketing team refine strategies to boost sales.
Led by tech-forward innovators who believe in the human element of experience.
Impacting brands you know.
Are you passionate about transforming customer behavior through technology?
Find out more about joining the IOB team.
Get in Touch
If you'd like to get in touch with our team to learn more about the platform or how we are reinventing the retail sales experience, feel free to drop us a line on the form below:
Our Offices
Jersey City, NJ 07310 25081 Bernwood Drive
Bonita Springs, FL 34135 4016 Massillon Road, Suite D
Uniontown, Ohio 44685 10 Partridge Place, Melkbosstrand
7441 Cape Town
South Africa